Asalat Al-Sharq (“Authenticity of the East”) is an annual fashion and luxury-goods exhibition organised by the Al-Ahsa Chamber. The 2026 edition runs from 26 November to 5 December 2026 at the Al-Ahsa Expo Center in Hofuf, under the patronage of HRH Prince Saud bin Talal bin Badr, Governor of Al-Ahsa, in cooperation with the Al-Ahsa Development Authority.
- Season
- Winter
- When
- 26 November – 5 December 2026
- Approximate length
- 10 days
- Location
- Al-Ahsa Expo Center, Al-Salam St (Ain Najm Rd), Hofuf
- Organisers
- Al-Ahsa Chamber
Registration is through the organiser’s official portal and is not final approval to take part.
Register as an exhibitorHighlights
- Women’s fashion
- Abayas
- Jewellery & accessories
- Men’s fashion
- Oud & perfumes
- Antiques & luxury goods
What you’ll find
The exhibition brings together Saudi and GCC brands, along with specialist brands in fashion, jewellery, accessories, perfumes and luxury goods. The announced participation tracks are women’s fashion (dresses, abayas and jalabiyas), women’s abayas, jewellery, men’s fashion, oud and perfumes, and antiques.
Taking part as an exhibitor
The Al-Ahsa Chamber accepts applications through its online portal from companies, commercial-register holders, freelancers and productive families. The form asks for the business or project name, the representative’s name, email and mobile number, and a short description of the products with a photo or PDF file, then the participation track and booth type.
Booth sizes listed on the portal range from 3×3 m to 6×6 m, priced from SAR 7,000 to SAR 15,000 depending on size. The portal states that submitting your details is not final approval to take part: every application goes through screening and approval.
Before you visit
Opening hours and entry fees have not been announced yet; the Al-Ahsa Chamber publishes them on its X account, linked on this page. The exhibition is held at the same venue as the Hasawi Lomi Exhibition each summer.
On the map
Open in Google MapsFAQ
When is the exhibition held?
From 26 November to 5 December 2026, according to the Al-Ahsa Chamber’s portal.
Where is the exhibition held?
At the Al-Ahsa Expo Center on Al-Salam Street (Ain Najm Road) in Hofuf; the map is on this page.
Who organises the exhibition?
The Al-Ahsa Chamber, under the patronage of the Governor of Al-Ahsa and in cooperation with the Al-Ahsa Development Authority.
How do I take part as an exhibitor?
Through the Al-Ahsa Chamber’s official registration portal, using the “Register as an exhibitor” button on this page; applications are subject to screening and approval.
